ONTM and Air Madagascar partnership: 400,000 tourists in 18 months

Madagascar National Tourism Office and Air Madagascar maintain their partnership for tourism stimulus projects.

In order to promote malagasy tourism on the international market, Air Madagascar and the ONTM – Madagascar National Tourism Board – have signed a partnership agreement. This agreement is aimed to reinforce both the Government and the President of the Republic tourism policy which strives to attain an objective of 400 000 tourists visiting the Island within 18 months. Thus, the two partners work together to maintain the level of revenue generated by the sector and to increase the number of arrivals. Air Madagascar will also provide the ONTM with about one hundred long-haul tickets so that the tourism board can invite foreign media to discover all the island’s tourist attractions. This represents a great opportunity for malagasy tourism as these members of the international press will help to inform their readers and viewers about Madagascar through the reports they will make on the destination.

This agreement is actually advantageous for both parties because in one hand, the national air company will participate in all of the ONTM marketing operations in 2014 and in the other one, Air Madagascar will attend the B2B International Tourism Fairs in Paris, London, Berlin and Beijing. The company also received an invitation to participate in a couple of trainings organized by the ONTM. These will be held in a dozen cities of France. It is to be noted that tourism generated revenue of USD 320.42 millions in 2013 compared with USD 271.81 in 2012. In other words, it represents an increase of 14 per cent.

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